Amerika atrado dizainą, Lietuva - dar ne

2008 m. Vašingtone vykusiame JAV nacionalinės dizaino politikos samite buvo priimta 10 dizaino vystymo programos punktų. Programos preambulė skamba dramatiškai:

"The U.S. has lost its economic competitiveness. Its role as a beacon of democracy has dimmed. Our economy is in its longest slump since the end of World War II. The National Debt has reached $10.6 trillion dollars. Our unemployment rate has increased to a 15-year high of 6.7 percent. Scandals, corruption, and the Iraq War have eroded the sense of American democracy and the trust in the transparency and effectiveness of our government.

Design serves to advance the goals of the United States’ economic competitiveness by saving time and money and simplifying the use, manufacturing, and maintenance of goods and services. It enhances democratic governance by improving the performance and delivery of government services."

(Ką jau tuomet kalbėti Lietuvai?)

Štai šie punktai:

1. Formalize an American Design Council to partner with the U.S. Government.
2. Set guidelines for legibility, literacy, and accessibility for all government communications.
3. Target 2030 for carbon neutral buildings. 
4. Create an Assistant Secretary for Design and Innovation position within the Department of Commerce to promote design.
5. Expand national grants to support interdisciplinary community design assistance programs based on human-centered design principles. 
6. Commission a report to measure and document design’s contribution to the U.S. economy.
7. Revive the Presidential Design Awards to be held every year and use triple bottom-line criteria (economic, social, and environmental benefit) for evaluation. 
8. Establish national grants for basic design research.  
9. Modify the patent process to reflect the types of intellectual property created by designers.


10. Encourage direct government investment in design innovation.

Nacionalines dizaino programas įgyvendina ar jau įgyvendino: Suomija (2005), Airija, Japonija (2003), Olandija (2003-10), N.Zelandija, P. Korėja (1993-2007), Singapūras, Švedija (2005-2010), D.Britanija (2008-2011), Norvegija (2006-2010), Indija, Danija (2004-2007), Australija (2007-2012), Honkongas (The DesignSmart Initiative). Šaltinis: "Global Design Watch 2008" (Design Innovation Centre at the University of Art and Design, Helsinki). 

Beje, verta pažymėti, kad pagal diplomuotų dizaino specialistų skaičių JAV yra Nr.1 pasaulyje (38 000, antra P. Korėja  - 36 000), pagal diplomuotų dizainerių skaičių milijonui gyventojų pirmauja P. Korėja - 766, antra - Japonija - 220, pagal dizaino firmų skaičių milijonui gyventojų lyderiauja Singapūras - 888 (!). Lietuvoje kasmet universitetinį dizainerio diplomą gauna apie 70 daiktų dizaino ir apie 35 grafinio dizaino studentai.

Tačiau Lietuvoje mes turime svarbesnių problemų nei dizainas, pvz. apkaltas :)